Overall, the examine provides a technique to examine customer attitudes via VR and AR ads utilizing the ELM principle.
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6 investigation prepositions were discovered to aid the investigation of shopper Mindset persuasion according to the literature. Also, variables including ad high quality, demographic differences, plus the technological context of VR and AR ads can facilitate central route persuasion, while resource credibility, social existence, and concept information in VR and AR adverts had been observed being the persuasion variables under the peripheral route.
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